Go Utes

Calling all fans to support your fellow fans!

As U fans, we’ve experienced it all. The high of winning the big game and the low of a hard fought loss. We love our teams, and have traveled the nation with them from South Bend to New Orleans, Seattle to LA. We have visited the cathedrals of collegiate athletics and been treated as welcome guests. It’s now time for us to FanUp and stake our claim as one of the best fan bases in the land.

See a fan behavior issue?

text "FANUP " to 69050* *message and data rates may apply.


The FanUp Pledge reminds us what is expected from a great fan base. We hope our fans, as well as those visiting, will come away having experienced one of the best game day atmospheres around.


  • Love our Utes and welcome visiting teams and their fans
  • Promote a family friendly experience
  • Enjoy the game responsibly
  • Cheer loud and be Ute Proud!

You Could Win $100!

Enter your hang tag code here for the chance to win $100!

Thank you for purchasing officially licensed Utah gear. Enter your unique code found beneath the Block U sticker on your FanUp hangtag to see if you’re the winner of a $100 Visa gift card! Look for the FanUp tag everywhere Utah merchandise is sold and follow us online @UtahLikesRed to see the latest in Ute gear, special promotions and giveaways.

Terms and Conditions

clear bag

Clear Bag Policy

2018 brings a new clear bag policy

As of 2018, both Rice-Eccles Stadium and the Huntsman Center enforce a clear bag policy. ans may bring in one clear bag no larger than 12 inches by 6 inches by 12 inches or a 1-gallon plastic storage bag.


I am a Utah Fan!

Hear why our fans are the best.

Join Our Team!

Calling all passionate Ute fans to become an Alumni Ambassador

An integral part of our FanUp campaign is the presence of Alumni Ambassadors. These volunteers help make Rice-Eccles Stadium the most fan-friendly venue in the country. They welcome opposing team fans along with Utah fans, extend a helping hand to those needing assistance, and encourage everyone to support the FanUp program. Options available for both season ticket holders and non-season ticket holders. For more information and to apply visit alumni.utah.edu/ambassadors.

    Visiting Fans

    If you’re making the trip to Salt Lake to cheer on your team, check out the visiting team information and make the the most out of your trip to Utah.

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